What We Hear From The Desk
You built the track record. You built the fund, the practice, or the firm. Nobody ever sat you down and taught you how to attract the capital that feeds it. So you’ve been figuring it out alone. Between trades. Between meetings. On the plane home from the last roadshow.
The roadshow calendar keeps filling. The allocations don’t. You refine the deck one more time hoping this version lands.
Your pipeline is full of tire-kickers and people who “love the strategy” but never wire. Your real backers are getting quieter.
Your track record is strong. Your narrative isn’t landing. And you can’t figure out why a less qualified competitor is closing the tickets you should be closing.
The prime broker has started asking questions you don’t have clean answers for. The follow-up system you built on the fly is held together with gaffer tape and good intentions.
You’re lying awake at 2 AM wondering if the thing you’re carrying inside is ever going to get out. It’s still knocking.
None of that is a performance problem. None of it is a pitch deck problem. It's a Business B problem, and there's a system for it.
Why Nothing Has Worked So Far
We’re fed up watching accomplished operators burn tens of thousands of dollars on advice that doesn’t work. You don’t have a tactics problem. You have an industry that has been selling you the wrong thing.
✗ The Conference Circuit
$10,000 ticket. Three days out of the office. A swag bag and a pitch-deck template.
You leave with business cards, LinkedIn connections, and the same fund you walked in with. You told yourself it was networking. It wasn’t. It was expensive theater.
✗ The Crackerjack Marketer
$50,000 for a “brand refresh.” A logo, a website, and a funnel that never met your audience.
They don’t know your voice. They don’t know an allocator from a family office. They ran the same template on your last competitor. The funnel went live. Nothing happened.
✗ The $10K/Month Consultant
Weekly calls. A Notion template. A playbook copied from a LinkedIn post.
Most of them have never raised a single institutional dollar. They’re teaching you how to pitch capital they’ve never actually sat across the table from.
✗ Months Training A VA
Hours recording Loom videos. Writing SOPs. Training someone who will never sound like you.
Six months in, the outreach still reads like a bot, the replies still don’t land, and you’re doing all the strategy work yourself. The leverage never arrived.
You tried. You didn’t fail. They failed you.
That’s why we built this.
Not What You’ll Learn. What You’ll Walk Out With.
The S³ Framework: Strategy + Story + Systems. Strategy without story is a salesman. Story without systems is a dreamer. You need all three, and you’re going to build all three before the day is over.
Pillar 1
“Amateurs start with WHAT. Pros start with WHO.”
You’ll complete your Magnum Magnetic Diagnostic, build your Authentic Character Flywheel, and map your twelve allocator archetypes, the ones quietly looking for exactly what you carry.
You stop fighting for the exhausted 10%. You start attracting the overlooked 90%.
Pillar 2
“Your scar tissue is your credential. Nobody else has yours.”
You’ll extract the three stories already sitting in your career, build your Signature Story Trinity, and craft the 30-second walk-away pitch that institutional ears actually remember.
The narrative you haven’t deployed yet becomes the one that opens doors.
Pillar 3
“Build the gravity. Stop running the marathon.”
You’ll design your Magnetic Orbit Funnel, the application system where allocators pre-qualify themselves, and commit to a 48-hour implementation window so it’s running before the weekend.
Your pipeline compounds whether you’re at the desk or not.
EVERYTHING IN THE ROOM
Full Day Live Intensive
10 AM - 4:30 PM EST, cameras on, virtual via MagnumNexus
Hot Seat Coaching
Your situation, rebuilt live in front of the room
Magnum Magnetic Diagnostic
The same tool our private clients pay for
Full Workbook & Templates
Every framework, diagnostic, and script documented
Live OrO AI Sparring
Your real-time sparring partner. Event day only.
Virtual Cocktail Bar & Breakfast
Connection before the bell and after the close
Both Sides Of Every Allocation Decision You’re Trying To Close
You’re not learning from a coach who read about capital. You’re learning from two people who have sat in every seat at the table, and made the call that decided whether the wire went out or not.
What The Room Says Afterward
“I can’t believe how much value was packed in. It feels like I should have paid at least 100x that for the value received.”
Ross Benson
Capital Control Investments
“I cannot think of a better team than Anric and Lauralouise. I wish I had access to this guidance when building my asset management business.”
Bill Gellman
Trader, CMS Holdings
“Very few who’ve raised billions have hearts this big.”
Dan Taylor
Taylor Family Capital
“Anric is a tour de force. Learning from him is like mining the richest gold seam.”
Sanjeev Lakhanpal
CTA Arbitrage Strategy
“A clear, concise plan to help hedge fund managers build their business.”
Noel Smith
CIO, Convex Asset Management
“A complete re-framing of the asset raising process.”
Joris Bastien
Founder, Quantaraxia
“Lauralouise’s ability to understand your situation is phenomenal. Breakthrough solutions.”
Dave Elliot
Omnia Switzerland
“Passion unmatched in my 40 years on Wall Street.”
Bill Marcus
WRM Equity Associates
“Cut six years of my life into six months. Game changer.”
Jacques du Toit
Founder, Superstay.io
“Anric and value-add are synonymous. A no-nonsense, unfiltered approach.”
Eric Dugan
S&P 500 Investment Strategies
People Who’ve Known Us Across Decades
“Anric has more experience in the hedge fund investment space than a whole medium-sized company, with the rare skills of a marketer who can explain his process. The go-to person to learn how to raise capital.”
DAVID MURRIN
Global Forecaster
“Known Lauralouise 30 years in the hedge fund industry. She’s become what I consider an industry expert in alternative investments, specifically newer emerging managers and how to make them successful.”
THOMAS EVANS
Former EVP, Permal Group
“Known Anric since 2003. His vision and global rolodex are immense, whether it’s independent directorships or growing a business into a multi-billion-dollar asset management firm.”
MICHAEL D. GLAUBMAN
Knickerbocker Financial Group
“Known Lauralouise 25+ years. Simply put, Lauralouise is a gem and can be a transformative secret weapon for emerging managers worldwide.”
BARBARA LEWNOWSKI
Co-founder, RosePaul Investments
“Known Anric for over 15 years. With extensive experience in alternative assets, Anric is a voice to be heard and whose ideas are to be seriously considered.”
BARTT KELLERMANN
CEO, Global Capital Acquisition
“Known Anric 25+ years. Extremely innovative thinker with superb business acumen. His contribution of knowledge and giving spirit migrates to all those around him.”
JIM MOORE · R.I.P.
Managing Member, Triumph Investment Fund

S³ = STRATEGY + STORY + SYSTEMS
All three working together. None optional.
The Math On What This Usually Costs
$10,000+
One ticket to the capital-raising conference circuit. Before the flights and the hotels.
$10K/mo
What a decent capital-raising consultant charges. And most of them have never actually raised.
$50,000
A generic brand refresh and funnel build from a marketer who never met your audience.
You could hire all three, spend six figures this year, and still walk into the next roadshow feeling exactly the same. Most operators we know already have.
Now look at what we’re charging for the room.
CALIBRATION FEE · NOT A COURSE FEE
Wednesday, June 3, 2026 | 10 AM - 4:30 PM EST | Virtual via MagnumNexus
Low on purpose. We set the price to filter the room, not fund the project. We want operators who take action, not tourists collecting another PDF.
Ready to move? You'll find two paths on the next page. One rewards decisive action. The other starts with a conversation. Both get you into the room.
Your price will be revealed at checkout. Decisive action takers receive a significant discount.
CHOOSE YOUR PATH →Time is money. We respect yours and value ours.
Two ways in. Pick the one that fits how you work.
⚑ OUR GUARANTEE
Show up. Do the work. If by the midpoint you don’t believe you’ve received value worth your investment, email us. We’ll return every penny. No questions. No hassle. We’d rather you leave whole than sit in a room that isn’t right for you.
The Room Is Already Filling
Every month Business B runs on instinct is a month the right allocators don’t know your name. Your competitor with the weaker track record closes the ticket you should have closed. The roadshow calendar fills and the allocations don’t.
Or you spend one day with the two people who have sat on every side of this decision, and walk out with the system you should have been handed the day you stepped onto the desk.
CHOOSE YOUR PATH →The room is filling with operators, not tourists.
Wednesday, June 3, 2026 · One day · Super-intense, cameras on, all hands on deck.